The great thing about PulpFest, besides seeing all those gorgeous pulps in one place, is the people you meet. One such kindred spirit is Arlene Hilfer, an english professor at Hiram College in Ohio, who we first met at last year’s show. She had a keen interest in PulpFest 2009 (her first convention) having just taught a pulp class at her small college using Erin Smith’s Hard-Boiled and Otto Penzler’s The Black Lizard Big Book of Pulps as the primary texts. Like a sponge, she soaked up everything the pulp collectors and publishers could throw at her in one Saturday afternoon — and that’s a lot. She listened to my breathless spiel about The Spider Vs. The Empire State and even ordered a copy. (We had sold out of it on Friday.) We heard from Arlene again after the show when she reported that her granddaughter’s boyfriend had scooped up her copy of Empire State, and she had to order another one. Love it!

We were back at PulpFest last weekend for the 2010 show, and so was Professor Hilfer. She reports that last year for her pulp class she added the infamous “Ku Klux Klan issue” of Black Mask to the syllabus, something that the Mecham brothers of Girasol Collectables had turned her on to at the convention. This fall, with Hiram suggesting the theme of “war” for the school year, she is planning to have her students read The Spider Vs. The Empire State as part of the class. Fantastic! Tom Krabacher, who wrote the introduction to the book was at the show too, and he, Arlene and I had a rousing discussion about The Spider, the Depression, and what she might do with her students this semester. Who knows, they may even have an assignment to contribute original content to FightTheEmpireState.com. Watch this space for developments!

Age of Aces is proud to announce the launch of FightTheEmpireState.com as an intriguing new promotional site for The Spider Vs. The Empire State.

What if our history was pulp history? This new site treats the central conflict of the Black Police Trilogy as if it were real, offering photographs and posters from the New York rebellion of 1938 to delight fans of the book and to hook non-fans into the crazy world of The Spider.

I’m something of a purist when it comes to the pulps, so the book I designed includes only what was in the magazines. I allowed myself to create my own cover, but otherwise it’s all Gould and Howitt visually. And yet as an artist there was so much more I was inspired to do with the world of this imaginative Norvell Page epic. That’s how the “movie poster” advertising image originally came about, which was similar to the cover in its composition, but didn’t fit visually with the book. But what about other “scenes” from the revolution? And shouldn’t the Black Police have a cool logo? You can now find these things at FightTheEmpireState.com.

We wanted to mark PulpFest 2010, the first anniversary of our  top-selling book, by giving something back to the fans who have made it a hit for us. Hopefully we can also capture the imagination of people not steeped in the pulps, and grow the audience for this remarkable story and for pulp fiction in general.

The Age of Aces team is currently at PulpFest where we have just debuted our newest release, The Spider Vs. The Empire State! The book is a huge hit and we’ve sold out of it on our first day! In hindsight, we could have brought more than 25 copies with us. We’ve stepped up our presence at the con and are having a great time. The topper to the day is that the book just became available on Amazon.com, and now everyone can get it! (Including the disappointed folks we meet on the floor tomorrow.)

Has anyone seen FightTheEmpireState.com? It’s an oblique teaser for a new pulp-related project coming in August. At first glance it’s an impressive and moody ad, but there is a way to dig deeper and figure out what this is going to be — and who’s publishing it.